Hsu, most recently the CEO of 24/7 Real Media, replaces company co-founder Ron Gonen who retained his seat on the company’s board of directors after stepping down as chief executive officer in June.

"RecycleBank is thrilled to be able to attract a leader like Jonathan to the company," Gonen said in a press release issued by the company to announce the new CEO. "Jon’s extensive media and marketing background will allow RecycleBank to significantly accelerate our global growth and expansion plans, and will be an incredible asset in recruiting the world’s leading brands to join the movement to motivate individuals and communities to engage in positive green actions.ö

Contact Waste & Recycling News reporter Amanda Smith-Teutsch at 330-865-6166 or asmith-teutsch@crain.com