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Alt-fuel cars: No alternative
Environmentally friendly vehicles dominated the Detroit auto show this month. That´s no surprise, given all the talk about alternative fuel vehicles coupled with the dire condition of the auto industry.
The question is, will those vehicles make the drive from the exhibit floor to consumer garages?
All the major automakers were pushing the hybrid or all-electric vehicles, many of which will be introduced as early as next year. The automakers all said they believe that this is a big part of the automobile´s future.
We´ll see. Part of the reason the Detroit automakers in particular are on the ropes is because they have been inflexible in adapting to new technologies and trends and consumer preferences. They get it when big gas guzzlers are popular, because that´s something they´ve always understood. But Japan-based automakers like Toyota and Honda have comprehended the value and appeal of more fuel efficient and environmentally friendly cars in the U.S. market for more than 30 years.
We hope General Motors, Ford and Chrysler truly do finally get it and can connect with the consumers they´ve lost. If they do realize alternative fuel vehicles are essential to the planet´s future as well as their own future, it will be a tremendous step for the environment and the economy.
(Jan. 19 issue)