When is a world record really a world record?
Earlier today, I reported the news that AT&T had laid claim to the Guinness World Record for most cell phone devices recycled in one week.
The company, in a press release, announced the number to be 50,942.
Sprint Nextel Corp., who takes pride in its sustainability efforts and was among the first to join the U.S. EPA electronics recycling challenge this year, was quick to dispute the claim, saying they recycle four times that number every week.
The company recycled 11 million wireless devices in 2011, an average of 211,500 a week, according to the company. A company spokesperson said it's not a secret that Sprint is far and away the leader for all things sustainability in the wireless handset industry.
Sprint is looking into the matter, she said.
For their part, AT&T didn't back down from the claim, or defend it, but instead simply deferred questions to Guinness World Records. The folks at Guinness World Records did not immediately respond to questions (I'll update if they do).