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Have you ever sat in a meeting and wanted to scream?
It was a simple project, you thought. But that straightforward idea now has a nine-month timeline. The project planners explain to everyone in the conference room that new vendors are needed, data must be transferred and systems must be tested.
It's all logical. But a small part of you dies inside as the days and weeks go by. You wait. Progress, however, seems as elusive as a drink ticket at a Waste Expo welcome reception.
Well, guess what? After nine months of meetings, we flip the switch this week on our new website. The site is reborn. Maybe I am too, a bit.
Our brand-spanking new site now features blogs, photos, videos and a digital edition. It's easier to navigate, we believe. More pleasing to view, we hope. That's where the large photos and videos like Curbside Live come in. No longer will our website be dominated by text, even if text remains a vital piece of our storytelling.
Seven of our staff members (including myself) will contribute blogs to our new site. Even more, we will host a guest blogger each month to bring in new perspectives for our readers. (Our first guest blogger is from the nonprofit group Call2Recycle.)
We do ask that visitors to our new site register their name, email address and company affiliation. This data helps us determine what type of news to provide and it helps our advertisers know they are reaching the right audience.
Speaking of advertising, we didn't forget about our customers. Advertisers have new, exciting ways to promote their products and services on the website. From videos to "welcome mat" ads, our site traffic provides great visibility and all types of ad units.
Of course, if you love the print edition, no worries. You're not alone. In fact, you can even view WRN's "print edition" online as a digital edition on the new site. That's a feature we've waited years to provide you.
Patience isn't my strong suit. But now that the website is live, nine months of working and waiting seems a reasonable time for a rebirth that really delivers.
Like the new site? Find a link that's not working? Let us know. Contact Waste & Recycling News Publisher Brennan Lafferty at 313-446-6768 and blafferty@crain.com.
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