I´ve been editor of Waste & Recycling News only a few days but I´ve already learned how much you, our readers, look to us as the trusted messenger of the news of our industry.
That´s a good feeling, sort of like being named manager of a team in first place. Of course, one of the first questions a new skipper gets asked is "What are you going to change?"
One thing I won´t touch: We will remain, head and shoulders above anyone else, the dependable, objective and authoritative source of information about waste and recycling.
But I want our audience to start looking to us for more. Details on that in a bit.
First, a little about me: I´ve worked in daily newspapers for more than 16 years, the last 13 at The Plain Dealer in Cleveland. I´ve been a reporter and editor, and have done everything from writing obituaries to covering the World Series (in the case of the Cleveland Indians, it was both at the same time).
But what about waste and recycling?
I am no expert.
I´m also not starting from scratch, either. My wife will tell you I am wonderful at recycling: dirty socks, excuses for coming home late, reasons I shouldn´t visit my mother-in-law this weekend. She calls the floor of my Pontiac "a landfill" and the bulging packets of taco sauce under the driver´s seat "hazardous waste."
Kidding aside, I am not an authority on our industry — but I want to be. And I will be.
And as I become one, you are going to see Waste & Recycling News offering you more.
Get ready for an improved, more interactive website that´s easier to navigate. When you go online, you´ll find not only the breaking news you have come to expect but also regular video features, live chats, blogs and expanded coverage of the articles you read in Waste & Recycling News.
Our traditional paper edition is going to get better, too, with a brighter, easier-to-read design. I envision a WRN that´s full of lively writing, interesting stories and expert analysis. Look for guest columns, new features and articles that will reveal the human side of our growing industry, from CEOs to the guys who ride on the trucks.
Our voice is going to change too. We will have fun à but not too much (I´m thinking more Moe than Curly).
This is going to be a publication that the people who have built our industry — and those who build it every day — deserve to read every two weeks.
Of course, all this won´t happen immediately, and we don´t want to do it without input from you, our readers. Please feel free to call or email me with your thoughts, the things you´d like to see more of on our pages and things we provide that you cannot live without. Or simply get in touch to tell me if it´s safe to eat taco sauce from 1998.
Right now I feel a bit like a young Lamont Sanford, looking over at Redd Foxx, the waste and recycling veteran. And I´m hoping to hear one sentence:
"For a dummy, you make a lot of sense."
Contact Waste & Recycling News Editor John Campanelli at 330-836-9180 or firstname.lastname@example.org.
(May 16, 2011)