Coca-Cola appears to be onto a good thing with the new Reimagine beverage container recycling system it will install next week at a shopping center in Arlington, Texas.
Developed by Envipco, a maker of reverse vending machines, the Reimagine system performs many jobs. It accepts PET bottles and aluminum cans (those made by all beverage companies, not just Coke-branded ones). It verifies, sorts, crushes and stores those containers. It rejects all other material. It keeps track of the number of containers recycled and awards points that consumers can accumulate and use to enter prize sweepstakes or donate funds to schools for educational supplies and equipment.
Probably the most important job the Reimagine system does is make recycling easy. Consumers simply drop their cans and bottles en masse into a large intake tray. The machine takes it from there.
We imagine we´ll be seeing a lot of these machines doing their thing in shopping center lots around the country in coming years.
(Nov. 22, 2010)